Monoprice ID + Product
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Creative Direction + Site architecture + UX + Brand ID + Product + Packaging
We did a complete brand overhaul for Monoprice, including brand identity, a UX audit, and product vision. We had two separate teams, one focused on designing and developing brand assets, and the other focusing on product design and UX. In the end we combined the work of both teams into a cohesive brand experience with an improved core approach to their product offering. I lead the creative efforts for both teams.