UI/UX
We took what was working for Blaze and created an evolution of their overall brand architecture. We designed a modular brand system that could be assembled in different configurations to create experiences tailored to specific cities and demographics.
During the design and development process we built a website for the clients. Each day leading up to the final review, we updated the site. We essentially built an interactive calendar with daily pressure tests. This approach gave them the ability to share in our process and progress, and it helped us by having them involved early and often. By the end of the project the founder was texting us as soon as the posts went up. We helped create the same excitement for them that we were attempting to do for their brand.