Instagram launched its video capability and within 24-hours, from conception to production, we launched the weekly instagram #15secondrecipe video series. Bolthouse received a 400% increase in Instagram followers.
Unhealthy food advertising outspends healthy food advertising by 100 to 1. The online food conversation naturally reflects this imbalance. Bolthouse wanted to shift this momentum to help influence healthy eating. We created the Food Porn Index, which aggregated food-related hashtags from Twitter and Instagram into a live health tracker of the global food conversation, shareable via 24 unique HTML5 experiences.