Rites
ID + Pattern Design + Illustration + Video + Sound Design Owner and creative director
Rites is a fashion and lifestyle brand with roots in art and music. It is a capsule collection of unisex pieces. The cut and sew patterns remain constant as the graphic prints change in support of the concept of each seasonal collection.
Rites explores a range of themes including life and death, beauty, the Renaissance, brutality, the high desert, Americana, and surf culture. Taking distilled concepts from these themes, fabrics are then created from my hand painted artwork that tell stories of the collection.
Part of the Rites brand aesthetic aims to successfully blend raw and gestural artwork with fine silks and leathers, creating a refined, but graphically rich brand story and product experience.
Hand-drawn and painted elements were created and turned into tileable patterns printed on premium all natural fabrics.